27. Audience profile

Reflecting back on my previous research, this post will tell all about my target audience.

1) Which genres were the most popular with UK audiences and my own audience research?
Research shows that the most popular genres in the UK were animation, action and comedy. My own research concluded that people enjoy comedy, action and horror movies. Both sow that the comedy genre is very popular.

2) Which genre would I like to work in?
I would like to work in the horror genre as it is one of my favourite genres to watch and the conventions that come with are very stereotypical and easy to follow.

3) Which audiences prefer this genre?
From my research I have concluded that those between the ages of 16-25 prefer this genre. The general gender who prefer this genre is mainly male. However I can not tell what social class prefer horror movies but in my own research all participants were all middles class.

4) What else do I know about this group of people and what they want to see in a film?
I know that this group is very big on social media, constantly on track on what is going on and what films are good. Knowing this they would like to see relatable characters that resemble themselves to some degree.

5) What might I have in my film that will attract or appeal to them?
In my film to attract the audience I will need to build up a lot of suspense questions to intrigue my audience to want to know more and what is going to happen.

6) Who could my target or core audience be, based on this research?
My target audience from this research would b for those aged 18-14 as the film will have people around this age, making it more relatable. They would also be middle class peeple who live a modern lifestyle as the film itself using a lost of social media.

7) Who could my wider audience be? How do I know this?
My wider audience could be a slightly younger audience (from 15 years old and up) as today much younger audiences consume a wide range of media that may not be specifically targeted to them. They are more involved in what is being produced and consumed.



I have also gone onto YouGov profiles and as given a profile for someone who likes the horror movies Insidious and Scream.

As seen from this profile the information like age and interest are similar to my target audience for my film opening. This is the type of audience my title sequence is aimed at.

Task 27: Audience Profile

I created a fakebook to show what a member of our audience would look like. I made the person female, as the main character of our movie is going to be a young girl. The females might see the trailer, and see themselves in the main character. Mary smith, is a generic,  British name. We believe our film will attract a dominantly British audience, as it's set in London. Since the movie is based around the life of a Young adult/ teenage girl, we are going to attract a lot of younger viewers, as they would relate more. That's why I made Mary to be 19, she could actually go and see the film in the cinemas as she's all enough to get in, but young enough to still enjoy the film.  Our typical audience member would be a fan of the horror and thriller movie genre, and would enjoy going to the movies. 

26. Who is your target audience?

My group's original plan is to make the genre of our title sequence a horror. As mentioned in my last post, regarding what ideas I have for the title sequence, I would like to make this a teen slasher opening. Since this is the genre, the target audience will be those aged between 16 and 24. This is because my idea uses people around this age, making the audience feel more relatable to the characters. When it comes to the age ratings to the film, initially it will be for those 15+ though this is our main target audience's age.

26

The woman in black

Task 27: Target Audience Research and Audience Member Profile

Who is my target audience?

Which genres were the most popular with UK audiences and my own audience research?

From reading the BFI statistics yearbook, I have discovered that the most popular genres with UK audiences are animation, action and comedy. Upon doing my own research, I found that horrors and musicals were the most popular in the results from my survey.

Which genre would I like to work in?

The genre that I would like to work in is psychological thrillers. Firstly because this is a very popular genre, but also because I personally enjoy thrillers and think it would be interesting in attempting to create my own film opening of this genre. I also like the affect psychological thrillers can have on an audience if done well.

Which audiences prefer this genre?

From my own research, I found that those who picked the thriller genre as their favourite were aged 15-24 and were both male and female. Those who answered my survey were working class and live North and East London. I also did some wider research and found that my results were quite accurate, although stereotypically, it is believed that males prefer thrillers.

What else do I know about this group of people and what they want to see in a film?

I know that this group of people would want to be thrilled, as younger people like action and excitement. Therefore there should not be any slow moving points in the title sequence in order to keep the audience's attention. Also, young audiences probably enjoy being terrified and are more likely to want to see gory scenes.

What might I have in my film to attract or appeal to them?

In my film, I would like to include a murder scene, and a female main character who is also the murderer. I feel that this would make the film more exciting yet gory which will appeal to our target audience. Female because I want to challenge conventions of thrillers and have a female lead who will attract a female audience.

Who could my target or core audience be, based on this research?

AGE: 15-24 year olds

GENDER: Female

CLASS: Working class

ETHNICITY: Any ethnicities

REGION: London

Who could my wider audience be? How do I know this?

My wider audience could include people 14 years old and younger. This is because children now a days are more desensitised to gore due to the constant exposure to these things thanks to the media and the ease of access to watching psychological thriller films online. Also, males will be a part of my wider audience because in my own research, males typically choose thrillers as their favourite genre.

Audience member profiles

I will be doing a title sequence with the same genre as these two films, therefore my target audience will be similar. Based on my own research and the You Gov profiles, my core target audience will be as followed:

GENDER: FEMALE

AGE: 15-24

SOCIAL GROUP: MIDDLE CLASS/C1

FACEBOOK PROFILE:

Task 26: Who Is Your Target Audience

My Target Audience

Which genre were most popular with Uk audiences and my own research?

Comedies, Action, and Animation were the most popular in the Uk. When i did my research i found that comedies, adventure and horror were the most popular. This shows that everyone enjoys comedies.

Which genre would you like to work in?

i would like to work in the horror genre, because it's a popular genre, so there's a demand in this genre. I also personally enjoy horror and believe it would be exciting and interesting to work in this genre. I also believe its achievable to work in this genre, as (good) comedy is immensely hard to produce.

Which Audience prefer this genre?

When i did my research i found out that mainly people aged 13-26. Both genres like horror, but it is slightly more popular with males. My research is slightly biased as i only interviewed middle class, irish/british people.

What else do i know about this group of people and what they want to see in a film?

I know that this type of audience likes films full of action and excitement. I know they like seeing dramatically epic show downs and final battles. They are also big into social media and online research about movies, So good marketing is important in order to appeal to them .

What might i have in my film that will attract or appeal to them?

I have a conflict between good and evil, and many high action fight scenes, which would appeal to them. I also have characters that are similar ages as the audience, making them more relatable.

Who could my target or core audience be, based on this research? 

I believe that my core audience would be teenagers and young adults. All genres but leaning towards male dominated audience. 

Who could my wider audience be? How do i know this?

-Females, as the story would future a strong female lead. Also the inhuman element is now very popular with girls due to vas media content like twilight, and supernatural. 

-Also middle aged people, biased on my YouGov research below

The conjuring 

 The shining 

The audiences for the two horror films varied. They lack much in common. However both of the target audiences had a lot of money to spend monthly and enjoyed a wide range of entertainment. They also had similar sense of humour - both liked toilet humour. The audience for both of the films were middle aged and around similar areas (Scotland and England). From this i can conclude that a variety of people like horror, but they are all united with their similar humour. 

Interaction

I also interacted with my target audience via twitter, asking them which idea they preferred. The majority liked an idea of a vampire better.

25. Head On Activity (Camtasia)

In this short Camtasia video, we analysed some aspects of the opening sequence of 'The Woman in Black' that helped create a creepy and tense atmosphere used in horror films. This goes in hand with the rest of our 'head on' activity labelled 'Our Initial Ideas'